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Introducing the NEW Esthetic Underground Blog

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Hello Everyone & Welcome to

Esthetic Underground’s First Blog!  

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It has been long overdue, but here we are, finally - the blog is born! In order to connect followers to my everyday practice procedures, challenges, and real treatment room experiences. I will now share my thoughts on topics, products, and all equipment that come by my way. We even promise not to slouch with the behind the scenes either.

This impulse came from a frustrating fact, that what has been shared about esthetics and the beauty industry in the media, often times does not come from a working esthetician or a qualified reviewer. So, we end up with labels and opinions that paint the truth with wrong colors. Although the readers might not be aware of this fact, to us, skin care professionals, is very clear. Lack of good information is due to the fact that we are too busy in the treatment room and have little to no time to write.  I thought that it would be interesting to share my thoughts and findings, especially regarding the fact that I work in glamorous Hollywood.

About me and my practice. I am a Licensed Esthetician in the State of California and in 2011 I started my solo practice in Beverly Hills. Since then I built the reputation and huge following based on the multi-prong approach to skin analysis and treatment solutions, which is a result of my obsessive research and constant learning about esthetics and related fields.

Over the course of 15 years, I tested and used hundreds of esthetic devices, products and methods of skin treatment. I singlehandedly performed over 10,000 facials, and still, I regularly attend skin care conferences, specialty classes and I network with hundreds of Estheticians around the world. For me, there is nothing more fulfilling and rewarding than learning and applying my knowledge in the treatment room.

This year, Breno Silva joined my operation. Breno has a degree in Fashion Merchandising and Marketing and is an experienced world traveler, which matches my view on things in life. Since his arrival to Esthetic Underground, Inc., I was able to catch up with some important developmental steps such as online store launching. His skills and vision are invaluable contributions to the overall business growth and to online store daily operations.  We are having so much fun with executing artistic and business decisions as we go and I am very happy with him being on my team!

Besides acne and problem skin maintenance, my practice also provides anti-aging and various advanced beautifying methods, which we will introduce to you at a later edition of this blog.   

Thank you for making the time to read this introductory post, and stay tuned for the next blog. And yes, don’t forget to sign up for our newsletter! 
 

 

All content on the Website, including but not limited to design, text, graphics, articles, photographs, video, audio, organization, compilation, and the selection and arrangement of all of the foregoing (the “the Company Content”), is the proprietary property of Esthetic Unerground, Inc. DBA Biba West Hollywood and its corporate affiliates Company or a third and protected by copyright. All rights reserved. None of the Company Content may be modified, copied, distributed, framed, reproduced, republished, displayed, posted, transmitted, or sold in any form or by any means, in whole or in part, without the Company's prior written permission. You may not republish the Company Content on any Internet, Intranet or Extranet site or incorporate the information in any other database or compilation. Any other use of the Company Content is strictly prohibited. All trademarks, logos, trade dress and service marks on the Website are trademarks of the Company or a third party and may not be copied, imitated, or used, in whole or in part, without the prior written permission of the Company or the applicable third party.  The Content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition. Never disregard professional medical advice or delay in seeking it because of something you have read on this Website.

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